WhatsApp Blue Tick Explained: How to get Verified & Why it Matters?

Ever wondered why some businesses instantly feel more trustworthy that others over WhatsApp? The secret lies in the Blue tick verification. This badge, though small, carries big value. On WhatsApp, the Blue tick serves as an instant signal of credibility, assuring users that they are interacting with an officially verified business. But what does this badge really mean, and how can your business earn it?

What is a WhatsApp Blue Tick?

It is WhatsApp's official verified badge that appears next to a business’s name over a WhatsApp Chat. It ensures that WhatsApp has recognised your business as genuine and trustworthy.

 

The WhatsApp Verification badge helps customers in instantly recognizing your brand as a trusted and genuine business and reduces their hesitation in engaging with your message.  Such businesses see higher open rates, customer confidence and a better brand perception, especially in 2026, when trust is rare.

Why does the Blue Tick really matter in 2026?

In 2026, trust, authenticity, and signal-based credibility now directly influence customer decisions. Here’s are the reasons to why blue tick matters in 2026: 

 

• Customers are more Sceptical than Ever: With a sharp rise in spam messaging, fake business accounts and phishing attempts, customers have become more cautious than ever. The WhatsApp verified badge acts as an instant trust signal, assuring that a business is officially verified by WhatsApp. 

 

 

• WhatsApp Is the Primary Channel for Businesses: From order updates, payment reminders and promotions, WhatsApp is becoming the primary touchpoint for businesses and the green tick ensures confidence at every stage.

 

 

• First impression happens in Seconds: User decides whether to open a message or ignore it within seconds. The verified badge separates the trusted businesses from unknown senders, hence increasing the open rate of a message.

 

 

• Trust Impacts Conversion: When customers receive messages from a trusted account, chances of getting converted are relatively higher. 

 

 

 

• Platform Policies are getting Stricter: WhatsApp’s strict policies around messaging quality allow better deliverability and long-term account stability for verified businesses. 

 

Now that we understand what the WhatsApp Blue tick represents and why it matters, the next question most businesses ask is: ‘Can we get it too?’ WhatsApp follows a clear set of eligibility guidelines to ensure only genuine and credible businesses are verified. 

Let’s look at what it takes to qualify.

Eligibility Criteria for getting Verified

Not every business can get verified on WhatsApp. Meta has defined clear requirements to ensure that only credible brands are verified. These requirements include: 

 

• WhatsApp Business API

 

The first and foremost essential for getting a verified badge is having an active WhatsApp Business API Account. 

 

 

• Verified Meta (Facebook) Business Manager Account 

 

Your account must be verified on FBM and all your business details must be complete and accurate.

 

 

• Legal Business Documentation

 

You must provide valid proof of business registration, such as certificate of Incorporation, GST Registration, trade License or an equivalent legal document. 

 

 

• 2-Step Verification

 

This process adds an additional layer of security to your WhatsApp Business API Account. It helps prevent unauthorized access and strengthens account trustworthiness.

 

 

• Strong Brand Presence

 

Your business should have an active, professional website that matches with what your business actually does. Also, the business should have a strong public presence over social media platforms, mentions, listings, etc.

 

 

• Professional WhatsApp Business Profile

 

Such a profile should include: 

• Approved display name


• Business logo as profile picture


• Clear business description


• Verified website and contact details

Step-By-Step Approval Process 

Once all the essentials fall in place, your business is ready to move forward with the verification request. Meeting these requirements isn’t enough, WhatsApp’s structured approval process is essential to be followed. Here’s how it flows: 

Step 1: Go to WhatsApp Manager
In your Meta Business Suite, go to "WhatsApp Manager" and select the phone number for your API account.

Step 2: Access Profile
Navigate to the 'Profile' or 'Overview' section for that number.

Step 3: Submit Request
Click the "Submit Request" button for an Official Business Account.

Step 4: Fill in the Details
Provide your primary country, language, parent brand (optional), and a concise explanation of your business.

Step 5: Add Supporting Links
Submit up to 5 credible links at a time(eg: news, articles, etc.) that proves a brand’s notability.

Step 6: Submit
Click the ‘Submit’ button and wait for Meta to review your application(typically done in 2-7 days).

Despite knowing its relevance, the WhatsApp Blue Tick is misunderstood sometimes. Several myths lead businesses to apply for the WhatsApp Verification with misconception. Let’s take a look at these

Common Myths and Rejection Reasons of Blue Tick Verification

1. “Any business can get a green tick instantly”
   This is incorrect. WhatsApp follows a selective review process and approves only eligible businesses.
   
   


2. “Paying WhatsApp guarantees verification.”
   This is not true. The green tick is not paid. Beware of third parties promising guaranteed approvals for ticks in exchange of a fee.
   
   


3. “Sending more messages improves approval chances.”
   Incorrect. WhatsApp prioritizes business authenticity and quality over messaging volume.

In reality, most of the rejections are never random. WhatsApp rejects the verification request only when it identifies gaps in authentication of the account. Such gaps could include incomplete documents, weak online presence, irregular use of WhatsApp business App instead of API or maybe an incomplete business profile.

In all such cases, WhatsApp can reject giving approval for the blue tick. Addressing these basics early can help avoid rejection. Here is the list of a few tips that increase the chances of getting approval for WhatsApp Blue Tick.

• Keep your WhatsApp business profile fully updated with a logo, business description, address, and website.
  
  


• Complete business verification on Meta (Facebook) Business Manager before applying.
  
  


• Maintain consistent and visible brand presence across digital platforms.
  
  


• Use the WhatsApp Business API rather than the regular business app.
  
  


• Carefully review all submitted documents to ensure accuracy and authenticity.

Avoid unnecessary rejections and delays by applying for WhatsApp blue tick verification via Anantya.ai. Our team ensures that your business meets all the eligibility requirements and submits a complaint, approval-ready application. 

Avoid unnecessary rejections and delays by applying for WhatsApp green tick verification via Anantya. Our team ensures your business meets all eligibility requirements and submits a compliant, approval-ready application.